El Guapo Grande aka The Big Handsome. I loved the old disc jockeys who didn’t just play the song but talked up the song sharing an insight or experience to really tune you into what you were about to hear. That all started to go away when music became digital, people carrying magic boxes holding thousands of songs but with no context and nothing shared. Now days, people ask a computer to create a playlist, it’s like asking artificial intelligence to take your girl to prom. You need to get your hands dirty with this stuff, it’s special, it has meaning, and the purpose of all of this is to get you into muck of my experiences so maybe you hear the song with a new lens and maybe even start a community to share music + experiences together.